Wellies serves freshly made food at affordable prices from a prime location in the heart of Sheffield city centre. Ideally positioned within walking distance of the university, bus and railway stations, and surrounded by local businesses, it is perfectly placed to cater to a wide range of customers.

A key focus was ensuring that Wellies’ core USPs—freshly made food and locally sourced produce—were clearly reflected in the brand. This was achieved through the use of illustration and expressive typography, supported by a rustic, handcrafted aesthetic and a warm colour palette to create a welcoming, local and authentic feel.