Adomast, a specialist in concrete chemical manufacturing, sought support to redevelop and revitalise their brand. A central focus of this rebrand was to modernise their identity and position Adomast as the manufacturer of choice within the concrete industry.

The ultimate objective was to reignite trust in the Adomast brand, which had been neglected over many years. The rebrand focused on unifying all aspects of the business, achieved by introducing consistency and professionalism across every touchpoint, including literature, photography, and marketing materials.

With concrete chemicals at the core of the business, this became the foundation of the brand identity. Visual elements such as chemical equations, hexagonal forms, and bold typography were brought together to create a cohesive and distinctive aesthetic.