Blue Grape is an emerging software development company based in Doncaster. The brief was to create a brand that stands apart from the typically tech-heavy aesthetic of the industry, instead focusing on a more user-friendly and people-oriented approach.

We developed a distinctive visual language for Blue Grape, drawing inspiration from binary and Morse code as a playful interpretation of communication. This approach allowed us to weave a sense of coded information throughout the brand, balancing technical influence with an accessible and engaging identity.

Blue Grape placed strong emphasis on developing a website that breaks down the technical barriers often associated with software companies, creating a user experience that is clear, approachable, and easy to understand.