Falles Motor Group is a long-standing, family-run business based in Jersey, Channel Islands.

The group encompasses a range of motor-related companies operating under the Falles name, including service stations, van hire, used car sales, accident repair, and a Renault dealership.

Recognised with multiple awards for excellence in customer service, Falles wanted this commitment to be clearly reflected in its brand. We developed a simple yet effective brand statement to underpin all marketing activity and reinforce this message—the “We Care” strapline.

A subtle tyre-inspired “F” motif was created as a unifying logo across all Falles businesses. Designed to be both adaptable and scalable, it provides a consistent and recognisable identity throughout the group.