Profinish produces trade-quality finishing products, including body fillers for cars and boats, industrial paints, sealants, and other solutions designed to protect or restore surfaces.

A brand identity was developed to position Profinish within the premium segment of the market, aligning more closely with the strength of its name. The concept behind the brand and logo centres on protection: the inner hexagon represents the object being protected, such as a vehicle, while the outer hexagon symbolises continuous protection.

To complement the brand, stationery and marketing materials were designed with a high-end finish, incorporating premium techniques such as spot varnish.