Rebound transforms shredded tyres into rubber chippings, which are then coloured for use in gardens and play areas.

The existing brand had been neglected and required a complete refresh to better engage the public and position Rebound as a trusted choice within the market.

We developed a new brand identity designed to resonate with its target audience, balancing a sense of fun with professionalism. This approach helped to strengthen brand perception and contributed to increased sales.

The logo was carefully designed to be both distinctive and meaningful. Each element reflects the business: blue represents the sky, green symbolises the ground and nature, the circular form references a tyre, and the arrows signify recycling—resulting in a simple yet effective visual solution.